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About Us

About the Brand


Welcome to Storyteller’s Junior — a whimsical kidswear label for free spirits, fearless hearts, and tiny storytellers aged 1 to 15. Here, clothes aren’t just outfits — they’re tiny adventures waiting to be worn.

Each collection starts with a story — sometimes it’s a garden of tulips, sometimes an animal adventure, sometimes just the sparkle of a sequin heart — and ends in pieces that are playful, practical, and full of soul.

About Me


Suruchi Bajaj - Founder and Designer of Storytellers Junior

Hi, I’m Suruchi — a mom, designer, and storyteller at heart.

My journey in fashion began over two decades ago, with formal training from Pearl Academy and JD Institute, followed by a specialization from the prestigious London College of Fashion.

I’ve had the joy of exploring design through many lenses — from trends to textiles — and in 2017, I proudly launched Guwahati’s very first multi-designer fashion store.

But it was motherhood that truly reshaped my creative world.

Inspired by my daughter and the everyday wonder of childhood, I started Storytellers Junior — a kidswear label that blends imagination, comfort, and craftsmanship.

Every piece is made with love, designed to move, play, and tell a little story of its own.

Welcome to my world — I’m so glad you’re here.

– Suruchi Bajaj Founder & Designer, Storytellers Junior

Follow Our Story

Step into the playful world of Storytellers Junior and discover the stories, inspirations, and little adventures behind our collections.

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